Let’s face it, we love to save money.
We drive miles out of our way to save a few pennies on a litre of gas. We collect coupons to save a few cents on groceries. On boxing day, some of us are even up before sunrise to secure our place near the front of the line.
And yet, when it comes to our investments, one of our biggest financial assets (often the biggest), we either don’t know what we’re paying or don’t even seem to care.
We often hear that the cost of investing is coming down, and in a few cases it is, but the total picture is actually less clear-cut. Generally, around the world, the investments/funds whose costs are falling are those that were already relatively cheap.
The cost of using more expensive investments/funds has remained stubbornly high, especially in Canada.
So, what sort of disparity are we talking about?
In my experience, I never cease to be amazed by investors’ lack of knowledge and complacency regarding the massive amount of investment fees they pay every year. Canadian investors blindly trust and are simply oblivious to the facts. They believe what they want to believe. This is a very expensive error in judgement!
Recently, I facilitated a workshop entitled, “Stop Paying HIDDEN Investment Fees” to provide value and clarity to the community. For a small fee, attendees were given the opportunity to receive their own “Truth in Fees Transparency Report”. The sole purpose of this report is to clearly outline the TOTAL FEES paid within your investments and the massive IMPACT these fees have towards the achievement of your goals. This is a report you will never get from your Financial Advisor, Investment Firm or Wealth Management Firm, because they are the ones hiding the fees from you!
At the workshop I met a couple who was working with a big-name wealth management firm for the past 20 years. They had investments of approximately $2.5M. We determined they were paying over $51,000 per year in fees for Money Management alone. (No Financial Planning advice). Yet, they were convinced they were only paying $25,000 since that number was clearly highlighted on their Annual Charges and Compensation Report. What was missing from their report were all the hidden fees inside each individual investment (cost of money management), which more than doubled their total fees. Wow what a shocker! Their report only disclosed a fraction of their fees, specifically the amount paid to the wealth management firm for the cost of advice.
We illustrated how they could easily reduce their fees from $51,000 per year to $18,300 per year, savings them a whopping $32,700 per year!!!
But, wait there is more! We calculated that by investing their savings at 5% over 30 years, they would have an EXTRA $2,202,780 in their pocket!!
What would YOU do with an additional 2 million dollars?
We then discussed the various investment alternatives and how to properly structure their portfolio in alignment with their comfort level, goals and strategy.
Let me be excessively clear, this practice is rampant in Canada! This story is by no means a unique one-off situation reserved for the unlucky few, it is common practice.
Because of the compounding effect of fees, investors using more expensive actively managed investments are at risk of achieving substantially lower returns. The costs of getting it wrong - investing in high-expense actively managed investments when low-expense options are available - are extremely large.
How then can we explain this disparity in fees and, in particular, the fact that so many consumers seem quite happy to pay for more expensive actively managed investments?
One explanation is that when you start investing, retirement is so far off, you’re not too concerned about the impact of fees and charges on an investment you might not need for another three or four decades.
Another explanation is that, over the last half a century or so, market returns have been pretty good; as long as the value of their portfolios was going up, investors have tended not to ask too many searching questions.
Instead, a more plausible explanation would be varying levels of sophistication and access to information among consumers. Unfortunately, you probably don’t know how much you’re paying because your financial advisor and the institutions you trust have made it an art form to not disclose these fees. They hide them for one simple reason. Hiding the fees makes it nearly impossible for you to comparison shop. If you knew what the actual fees were, you would likely NOT pay them! These unscrupulous advisors and institutions are getting rich on the hidden fees they are charging you.
Many retail investors have limited knowledge of financial products and blindly trust big brand name financial institutions and "star" money managers. Investors believe and are enticed by their beautiful, hypnotic smoke and mirrors marketing. Unfortunately, this is classic herding behavior, creates overconfidence in outcomes and ends in false promises.
Investors suffering from Big Brand Name Institution bias are sitting ducks for wealth management firms, investment brokers and private bankers with posh-sounding names and offices. They are fooled by their flashy fabricated titles like…“First Vice-President Portfolio Manager, Investment Advisor.” They rarely ask any questions and simply assume with confidence they are in good hands. They believe they have an additional layer of security or protection working with a big brand name institution. These beliefs could not be farther from the truth. These institutions simply have massive marketing budgets and distribution through product pushing salespeople. None of that means they have your back. You are just a number to them being provided high priced generic product solutions, with a seductive wrapper.
Issues such as financial literacy should be of first order importance for regulators. It is also critical to increase transparency and comparability in the industry.
Unfortunately, very little progress is being made on both of those fronts. Total transparency certainly won’t come overnight, if indeed at all. In the meantime, investors need to become their own “watchdog” on fees.
Always make sure you know exactly how much you’re paying to invest, and never assume that the figure commonly quoted is the total amount you’ll be paying. No, cost isn’t everything. Yet it does make a massive difference. And remember, the less you pay to invest, the more you get to keep yourself.
You might be asking yourself, “Where do I find the right Financial Consultant near me who charges a flat fee and will treat me fairly?” “Where can I find an advisor who will only invest my money in proven passive investments?
How much are YOU paying in investment fees? How are they impacting the achievement of your goals? If you would like me to conduct a Truth in Fees Transparency Report for you, contact me at 403-543-7226.
Dean Kendall is a Financial Organizer in Calgary, handling all of the financial affairs for a select group of clients who value unbiased quality advice for one simple flat fee.
His latest book is Stop Paying Hidden Investment Fees! Click here for more information
https://www.ideallifeexperience.com/Stop-Paying-Hidden-Investment-Fees
In addition, Dean is a 3X Canadian National # 1 Amateur, a 5X Canadian National #1 Professional BMX rider, downhill mountain biker and an avid snowboarder. He is an expert at winning. Let him show you how to win the money game. You can reach Dean at dean@ideal-life-experience.ca or Phone 403-543 -7226
Copyright 2008 – 2020 by Dean Kendall. All rights reserved. 403 543 7226 dean@ideal-life-experience.ca